COVERGIRL
SOCIAL MEDIA STRATEGY LEAD
+ CONTENT CREATION
+ CONTENT CREATION
In 2017, agency Droga5 led CoverGirl’s brand relaunch in an effort to transform the cosmetic powerhouse to a more innovative, inclusive, and tech savvy brand. While at MI&C, I helped translate that vision into a social and digital strategy, pioneering new content formats, helping to manage monthly shoots and overhauling e-blasts. Growing up seeing my mother’s CoverGirl makeup and using their products myself as a teen, bringing their new strategy to life on social media and being able to assist in the brand’s innovation as an adult was magical.
CoverGirl is Rebranding Its Look With the Launch of the #IAmWhatIMakeUp Campaign, Allure
A complete breakdown of the Covergirl Relaunch, Digiday
CoverGirl is Rebranding Its Look With the Launch of the #IAmWhatIMakeUp Campaign, Allure
A complete breakdown of the Covergirl Relaunch, Digiday
