︎

MAIYA NORTON

BED BATH & BEYOND

CAMPAIGN STRATEGY LEAD
CREATIVE DEVELOPMENT
+ PRODUCTION




Riding on Internet culture and immediate consumer trends, we collaborated with Bed Bath & Beyond to create #CollegeProblems Solved; an interactive series of multi-media campaigns that were informed by data and driven by influencer partnerships and ASMR artists on YouTube.

︎︎︎ MI&C

2018

BED  BATH & BEYOND
COLLEGE CAMPAIGN





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